Industry: Tourism and wellness.
Challenge: Design a minimum viable prototype of a web page that offers wellness retreats in the tourism sector.
Role: Interactive UX/UI designer.
The project to design an MVP (minimum viable product) for wellness services in the tourism sector was carried out in an entrepreneurship context. This project was part of an entrepreneurship bootcamp organized by 101 Amazonas (an incubator and accelerator of startups or early-stage ventures located in Peru.
The main challenge was to design a minumum viable prototype to be presented to a panel of judges to enter the incubation phase. In addition to the design, other important challenges were presented as part of the main challenge such as:
This challenge was conceived to promote conscious and wellness tourism in LATAM.
Initially, we considered where to direct our efforts for research, considering the services were aimed at the tourism and wellness sector. Thus, we proposed 3 research axes as follows:
In the market research, we found various sources where people acquire these type of services, especially through the traditional methods (agencies) but overall via online. We reviewed services, models and value propositions of agencies and online services.
In general, we found that many focus on experiential tourism, but few on wellness tourism.
On the other hand, we realized that those offering wellness services are more related to retreats or therapeutic trainings. We also noticed that these service offerings were very general and broad. For this reason, we decided to choose the following approach:
For the user research, we conducted surveys with a group of 10-15 people regarding their perception of tourism and wellness. We wanted to understand what they thought and felt about their tourist experiences.
Some of the survey results were:
Those were some insights from the many we gathered.
We realized there was a lot of untapped potential in the wellness sector and decided to focus our efforts on choosing a niche that was not widely offered. For this and other fundamental reasons , we chose the niche of retreats with dance and nature. Thus, we interviewed a faciilitator on the subject.
From the interview with the facilitator, we were able to identify the following needs:
Based on the research, we established project objectives aligned with user, stakeholders (retreat facilitator) needs and market.
Based on the information gathered during the research stage, it was decided to establish the following objectives:
Also, we can find right below some goals based on the project itself.
For the creation of the brand, we drew a lot of inspiration from nature and also from the main sense or purpose of the user and stakeholder. The logo was inspired by the momoto cejiazul bird , for its beauty and natural flying nature.
The selected name was Biojar in relation to travelling and connection with everything around us. Hence, the bio foundation.
Also, we can see the sitemap of the project.
Subsequently, we created some user flows and wireframes to define and iterate.
We also created a video prototype showing up the overall overview and interaction of the UI design.
After presenting the prototype to the judges, we learned that we were on the right track. However, the recommendation was to make it a bit simpler to focus more on the operational part.
Thank you so much for your attention.🙌.
Based on the wireframes presented and applying a simple style guide, we ended up with some high fidelity UI screens as follows.
